Simple, beautiful design for digital products, websites, and visual identities
Foundation works with Series A through Series C deep tech startups in spaces like cloud infrastructure, artificial intelligence, and quantum computing.
Product
We start by understanding the people using your products, then translate needs into clear, detailed designs that are ready for development.
Visual identity
Our process begins with a unifying concept and we build outward to create a memorable identity that captures something meaningful about your brand.
Web
We design and develop websites that combine crisp writing, striking visual design, and intuitive architecture to set you apart from competitors.
“Foundation provides a safety net to fill in my team’s expertise gaps—
—they’re super responsive, creative, and easy to work with.”
Frequently asked questions
Projects vary, and so does our process. We find that we’re most helpful when we build a deep understanding of your users and market, so we prefer long-term product partnerships. Some projects begin with an audit of existing flows, some begin with standardizing a design system, and others are more strictly focused on designing new features.
We typically start with a small trial project to make sure we work well together, then branch out from there.
We work with all products that have a digital component, but most of our clients are deep tech startups with complex technical products. Our specialties include cloud infrastructure, artificial intelligence, and quantum computing.
Most sites cost between $5,000 and $25,000. The price varies based on the number of pages, the need for integrations, and the complexity of specific features. We can provide a more precise estimate after discussing your needs.
Most sites take between six and eight weeks, depending on complexity. Sites that require copywriting or visual identity refinement may take longer.
We start with a kickoff call to learn about your product, users, and goals for the site. Having assets like logos and copy documents ready can speed up the process, but they aren’t required.
Yes. We’re happy to handle development-only projects if you already have a web designer on your team.
Yes. We set up sites so you can easily edit copy and images and add new items like blog posts, team members, and case studies.
Yes. Basic technical SEO setup is included in website development. We optimize page structure, minimize load times, embed metadata, and include structured data schemas where applicable to make sure your site ranks as highly as possible.
Most visual identities cost between $2,500 and $15,000. The price varies based on the specific visual identity elements needed and the complexity of the project requirements.
Most visual identities take between four and six weeks.
Deliverables vary project to project, but every handoff includes at least all the logo versions you’ll need, a style guide outlining things like your color palette and typographic treatments, and some sample applications of your visual identity.
Yes. In some cases, it might not make sense to completely overhaul your existing visual identity. We’re happy to build on what you already have.
Why?
We’re here for the unglamorous parts of digital life—finding a job, editing a PDF, making sense of a dense product. Good design should feel pleasant and get out of the way so people can focus on what’s actually important.
Looks aren’t just decoration. Careful type, clear hierarchy, and a little restraint make interfaces easier to understand and harder to mess up. If a font or color doesn’t communicate something, it probably shouldn’t be there.
The best products help people find each other across cities, time zones, and weird little industries. We design for those human moments: when a tool feels warm enough that people actually want to stick around.
Not everyone starts with the same devices, know-how, or head start. We try to build things that meet people where they are—clear, usable, and open enough that more folks can participate.
